Social media requires characters – Go crazy!

Too many companies approach social media like it's going to explode. They're tentative, nervous, and afraid to show any personality when that's precisely what they need to do.

So, give it a shot. Give us just a teensy taste of what makes your company a nut case. We'll thank you for it.

Sanity is boring. In social media, sanity is also fatal.

If you want to stand out in social media, you can't afford to be 'low-key' or 'mainstream'. You can't 'have wide appeal'. You need to be a character. Just a teensy bit nuts. Loopy, in a friendly kind of way. Some people might even call it 'passionate'.

I'm not talking about being fake, or pretending you're someone you're not. You don't need to fake craziness. You need to tap into your own personal form of craziness. You have one. There's no way you don't. You do something that makes people avoid eye contact and back away slowly.

When you do that, you're also tapping into whatever it is that makes you great at what you do.


Read more: Want social media success? Be a nut case. | Internet Marketing Strategy: Conversation Marketing

Recent Entries

115 Responses to “Social media requires characters – Go crazy!”

  1. JACK Says:

    GENERIC PHARMACY : -==== Respiratory Cure ====-

    Order Good Generic Drugs Today!…

  2. original ipad kitchen rack Says:

    original ipad kitchen rack…

    Best Web Design…

  3. Ron Says:

    adam Says:

    Carlton Says:

    Jerry Says:

    Glen Says:

    marshall Says:

    alexander Says:

    kyle Says:

    leon Says:

    Joshua Says:

    Byron Says:

    stephen Says:

    craig Says:

    michael Says:

    everett Says:

    Darrell Says:

    Lonnie Says:

    ronald Says:

    scott Says:

    Edward Says:

    Glen Says:

    robert Says:

    marcus Says:

    jeremy Says:

    ted Says:

    Sam Says:

    chris Says:

    jimmy Says:

    Gerard Says:

    Bradley Says:

    Roy Says:

    matt Says:

    nathaniel Says:

    nick Says:

    Alan Says:

    Cecil Says:

    Gerald Says:

    dwayne Says:

    Paul Says:

    Michael Says:

    jack Says:

    andrew Says:

    morris Says:

    joel Says:

    kenny Says:

    angel Says:

    Travis Says:

    Philip Says:

    glen Says:

    Brad Says:

    Derrick Says:

    Doug Says:

    Phillip Says:

    herbert Says:

    mark Says:

    Doug Says:

    jon Says:

    karl Says:

    ian Says:

    Joe Says:

    Shaun Says:

    bruce Says:

    gary Says:

    Lester Says:

    lester Says:

    ralph Says:

    ronnie Says:

    hugh Says:

    larry Says:

    Ricky Says:

    steve Says:

    Alfred Says:

    Antonio Says:

    orlando Says:

    andrew Says:

    Rex Says:

    gabriel Says:

    Lee Says:

    theodore Says:

    Mathew Says:

    byron Says:

    everett Says:

    johnnie Says:

    Guy Says:

    Alberto Says:

    Perry Says:

    shawn Says:

    rex Says:

    Neil Says:

    Leroy Says:

    Armando Says:

    alexander Says:

    eric Says:

    Edwin Says:

    Doug Says:

    Nelson Says:

    brett Says:

    Danny Says:

    Evan Says:

    Juan Says:

    Alexander Says:

    Milton Says:

    Alan Says:

    wallace Says:

    jon Says:

    Bradley Says:

    Ernesto Says:

    Adam Says:

    Luke Says:

    Francis Says:

    douglas Says:

    William Says:

    eddie Says:

    ATT. Apple background color black friday building a brand build your business Cell phone cyber monday Dell facebook google guide to web directories Halloween Halloween 2010 HTML 5 interview iPhone link pre-fetching love google major web directories mobile online retail product manager Sears social networks stop smoking Streak Tablet text color twitter unique social media uses URL Shortener usability wrapping service