Social media requires characters – Go crazy!

Too many companies approach social media like it's going to explode. They're tentative, nervous, and afraid to show any personality when that's precisely what they need to do.

So, give it a shot. Give us just a teensy taste of what makes your company a nut case. We'll thank you for it.

Sanity is boring. In social media, sanity is also fatal.

If you want to stand out in social media, you can't afford to be 'low-key' or 'mainstream'. You can't 'have wide appeal'. You need to be a character. Just a teensy bit nuts. Loopy, in a friendly kind of way. Some people might even call it 'passionate'.

I'm not talking about being fake, or pretending you're someone you're not. You don't need to fake craziness. You need to tap into your own personal form of craziness. You have one. There's no way you don't. You do something that makes people avoid eye contact and back away slowly.

When you do that, you're also tapping into whatever it is that makes you great at what you do.


Read more: Want social media success? Be a nut case. | Internet Marketing Strategy: Conversation Marketing

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