Sending E-mails to your customers – Strategies
Hi Everyone,
Spread the word throughfriends-and-family e-mails.
See attached report:
- Friends-and-family e-mails had 43 percent higher open ratesand 29 percent higher click rates compared to bulk promotions
- Social network links within friends-and-family e-mails had much higher referral ratesthan e-mails with no social network links
- For friends-and-family campaigns, 20 percent and 30 percent off are the most common offers during the holiday season
- Revenue per e-mail and transaction rates for friends-and-family e-mails were 85 percent higher and 2.5 times higher, respectively, against bulk promotions
- Compared against non–friends-and-family promotions with the same offer values, friends-and-family e-mails generate higher revenue per e-mail
See the full article: http://www.bestwebdesignseo.com/wp-content/uploads/2010/12/EMS_friends_family_WP.pdf
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