Interview at Google for Product Manager position


I've recently had an interview with Google for a Product Manager role. In preparation for this interview I've done an extensive research on different tips, format of the interview and the process at Google. Needless to say, I've found lots of information about what this would look like but after having gone through an initial phone interview myself, I've realized that some of the widely available information is not as accurate as should be. Below I will try to describe the process as well as the specifics of the interview without violating any Google disclosure rules.


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June 27th, 2011 by Ed | 105 Comments »

25 Suggestions For How To Use Twitter

25 Suggestions For How To Use Twitter

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011:

  1. Follow your interests: Follow the people who share your passions
  2. Get specific: Follow your favourite leagues, teams, players, writers etc
  3. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed
  4. Return to Twitter: A call for lapsed users to return to  a service that apparently now has over 200 million user accounts


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March 1st, 2011 by Ed | 100 Comments »

Sending E-mails to your customers – Strategies

Hi Everyone,

Spread the word throughfriends-and-family e-mails.

See attached report:

  • Friends-and-family e-mails had 43 percent higher open ratesand 29 percent higher click rates compared to bulk promotions
  • Social network links within friends-and-family e-mails had much higher referral ratesthan e-mails with no social network links
  • For friends-and-family campaigns, 20 percent and 30 percent off are the most common offers during the holiday season
  • Revenue per e-mail and transaction rates for friends-and-family e-mails were 85 percent higher and 2.5 times higher, respectively, against bulk promotions
  • Compared against non–friends-and-family promotions with the same offer values, friends-and-family e-mails generate higher revenue per e-mail

See the full article:

December 1st, 2010 by Ed | 72 Comments »

Social media requires characters – Go crazy!

Too many companies approach social media like it's going to explode. They're tentative, nervous, and afraid to show any personality when that's precisely what they need to do.

So, give it a shot. Give us just a teensy taste of what makes your company a nut case. We'll thank you for it.

Sanity is boring. In social media, sanity is also fatal.

If you want to stand out in social media, you can't afford to be 'low-key' or 'mainstream'. You can't 'have wide appeal'. You need to be a character. Just a teensy bit nuts. Loopy, in a friendly kind of way. Some people might even call it 'passionate'.

I'm not talking about being fake, or pretending you're someone you're not. You don't need to fake craziness. You need to tap into your own personal form of craziness. You have one. There's no way you don't. You do something that makes people avoid eye contact and back away slowly.

When you do that, you're also tapping into whatever it is that makes you great at what you do.


Read more: Want social media success? Be a nut case. | Internet Marketing Strategy: Conversation Marketing

November 21st, 2010 by Ed | 115 Comments »

Dell Streak

Just saw the ad for the new Dell Streak. It looks like ATT is betting on this device to replace the iPhone market they will eventually loose once iPhone becomes available on Verizon network. The following message posted on only proves this, "As low as $299.99 with 2-year AT&T contract activation. For use on AT&T network only."

However, new Dell Streak has a number of disadvantages which will be detrimental to the same success story we have seen with the iPhone ATT deal:

  • Unlike few years ago, every carrier has a wide selection of smart phones now.
  • iPhone and other Apple products have fans who would buy even the most useless device and Dell doesnt have nearly as much in terms of consumer loyalty.
  • This new device positions itself as a tablet/cell phone. It is too small to be a useful table and too big to be a convenient cell phone.
  • Streak is an android based device and will be in direct competition with other android phone. It seems like this is a way for ATT to get back at Apple.

All we can do is wait and see, ofcourse. 


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November 1st, 2010 by Ed | 83 Comments », Comparing To & Twitter


Article below compares Google URL Shortener service-  complete with tracking and statistics to the more established plus a look at Twitter’s “wrapping” service:

·, Comparing To & Twitter

October 26th, 2010 by Ed | 96 Comments »

23 Ways To Slam-Dunk Your Mobile Conversions For the Holidays

I found this article to be very iseful. It came to me through an email, I would like to share it with everyone:


Analyze This

23 Ways To Slam-Dunk Your Mobile Conversions For The Holidays

by Brian Klais

The 2010 retail holiday season kicks off in just 60 days. If you’re like me, you already sense the Christmas shopping budget is sunk, having to decide not which mobile device to purchase, but how many. Kindles for the kids? New iPhone for the wife? iPad for the family? What about the grandparents? And what about me? Fortunately none of them read my articles so I’m not spoiling anything.

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October 26th, 2010 by Ed | 92 Comments »

Little Halloween 2010 fun from Sears

This is supposed to help Sears with their Internet Marketing and branding efforts going into Halloween 2010.

It's kinda fun :)

October 22nd, 2010 by Ed | 83 Comments »

Waiting for 2010 Cyber Monday

FYI – In 2009, nearly 100 million people shopped on Cyber Monday, and many retailers are looking to the Monday after Thanksgiving to bring another sales surge this year. Last year, had 15.8 million visits and generated over $6 million in sales on Cyber Monday alone.

Sites such as aggregate online deal information for high-profile merchants including Toys R Us, Target and Wal-Mart.

October 21st, 2010 by Ed | 78 Comments »

The best way to build up your brand name on Facebook

Wisdom from Michelle. My co-worker, Michelle, is a great SEO specialist with a an outstandign record for successfully SEO'ed sites. Below is a tip that she sent me the other day:

The average person has 130 friends on Facebook – if they share your page with their friends –  and their friends share with their friends and so on –  it is amazing Word of Mouth medium and it is FREE!
Your Facebook Business Page:
Ask your fans to post pictures of themselves [with your product/service]
Ask questions like:
o Where do they [use your product/service]?  
o How do you [use your product/service]? 
o Tell us how did you first heared about our [product/service]!   
Here is an example of how Urban Outfitters engages on Facebook and twitter – it is all about being social and engaging with your customers…
In general, remember one thing, on Facebook – no hard sell – just ask questions, engage with your peeps, BE SOCIAL.  You want to build up your brand name.
October 21st, 2010 by Ed | 86 Comments »