I've recently had an interview with Google for a Product Manager role. In preparation for this interview I've done an extensive research on different tips, format of the interview and the process at Google. Needless to say, I've found lots of information about what this would look like but after having gone through an initial phone interview myself, I've realized that some of the widely available information is not as accurate as should be. Below I will try to describe the process as well as the specifics of the interview without violating any Google disclosure rules.

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25 Suggestions For How To Use Twitter

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011:

1. Follow your interests: Follow the people who share your passions
2. Get specific: Follow your favourite leagues, teams, players, writers etc
3. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed
4. Return to Twitter: A call for lapsed users to return to  a service that apparently now has over 200 million user accounts

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Hi Everyone,

Spread the word throughfriends-and-family e-mails.

See attached report:

• Friends-and-family e-mails had 43 percent higher open ratesand 29 percent higher click rates compared to bulk promotions
• Social network links within friends-and-family e-mails had much higher referral ratesthan e-mails with no social network links
• For friends-and-family campaigns, 20 percent and 30 percent off are the most common offers during the holiday season
• Revenue per e-mail and transaction rates for friends-and-family e-mails were 85 percent higher and 2.5 times higher, respectively, against bulk promotions
• Compared against non–friends-and-family promotions with the same offer values, friends-and-family e-mails generate higher revenue per e-mail

See the full article: http://www.bestwebdesignseo.com/wp-content/uploads/2010/12/EMS_friends_family_WP.pdf

Too many companies approach social media like it's going to explode. They're tentative, nervous, and afraid to show any personality when that's precisely what they need to do.

Just saw the ad for the new Dell Streak. It looks like ATT is betting on this device to replace the iPhone market they will eventually loose once iPhone becomes available on Verizon network. The following message posted on dell.com/streak only proves this, "As low as $299.99 with 2-year AT&T contract activation. For use on AT&T network only."

However, new Dell Streak has a number of disadvantages which will be detrimental to the same success story we have seen with the iPhone ATT deal:

• Unlike few years ago, every carrier has a wide selection of smart phones now.
• iPhone and other Apple products have fans who would buy even the most useless device and Dell doesnt have nearly as much in terms of consumer loyalty.
• This new device positions itself as a tablet/cell phone. It is too small to be a useful table and too big to be a convenient cell phone.
• Streak is an android based device and will be in direct competition with other android phone. It seems like this is a way for ATT to get back at Apple.

All we can do is wait and see, ofcourse. 

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Article below compares Google URL Shortener   Goo.gl service-  complete with tracking and statistics to the more established Bit.ly plus a look at Twitter’s “wrapping” service:

·Goo.gl, Comparing To Bit.ly & Twitter http://searchengineland.com/google-url-shortener-opened-to-the-public-51964

I found this article to be very iseful. It came to me through an email, I would like to share it with everyone:

This is supposed to help Sears with their Internet Marketing and branding efforts going into Halloween 2010.

It's kinda fun

http://www.sears.com/shc/s/dap_10153_12605_DAP_Zombie?origin=zeta&storeId=10153&catalogId=12605&expCheckout=&orderEmail=&langId=

FYI – In 2009, nearly 100 million people shopped on Cyber Monday, and many retailers are looking to the Monday after Thanksgiving to bring another sales surge this year. Last year, CyberMonday.com had 15.8 million visits and generated over $6 million in sales on Cyber Monday alone.

Sites such as BlackFridayOnline.com aggregate online deal information for high-profile merchants including Toys R Us, Target and Wal-Mart.

http://www.cybermonday.com/

http://blog.shop.org/2010/10/14/how-to-make-the-most-of-cyber-monday/

http://www.blackfridayonline.com/

http://www.walletpop.com/blog/2010/10/17/black-friday-online-shopping-lets-you-snag-the-bargains-avoid/

Wisdom from Michelle. My co-worker, Michelle, is a great SEO specialist with a an outstandign record for successfully SEO'ed sites. Below is a tip that she sent me the other day: